RentShout is a rental marketing service that provides a distribution platform for placing property listings on multiple websites, video portals, search directories, and other places online. When we heard they launched a new feature last month using Twilio for tracking phone leads, we got in touch with Misty Lackie, CEO of Go Smart Solutions, creators of Rent Shout, to learn more.
How Call Tracking Works With RentShout
As they explain on their website:
Each rental ad gets a unique phone number which is displayed on the rental ad web page, as well as all of the directories the ad is posted to in the RentShout network. When an interested renter calls the phone number displayed, the call is forwarded directly to the property manager or contact person for the rental unit.
This instant-forwarding method enables the lead to connect with the right person in real time, increasing the chances of turning the lead into a lease. For tracking and convenience, all phone leads are also saved in the members’ message center on the RentShout website.
Tracking Calls, Not Clicks
We've seen an increasing number of developers approach Twilio with use cases designed for marrying new technology with industries whose business processes are deeply tied to the real-time nature and personal touch of telephone calls. With call tracking, a phone call can be treated like the click of a link on a website, with analytics around this behavior helping marketers and web developers optimize their content and call-to-action to generate more leads.
"Even in this digital age, inbound phone calls account for the majority of lead contact in the rental industry," said Misty Lackie, CEO at Go Smart Solutions, LLC, creators of RentShout. "It was important for us to provide our clients with easy access to track and capture leads coming from this channel, allowing them to better assess their overall ROI."
Mistly Lackie on Developing with Twilio
How did you discover Twilio?Through you actually on Twitter.
PHP, Ajax, XML and a bunch of other server based software for the video creation/conversion
Once we started it took about 3 weeks
Do you have any feedback for us on using the Twilio API, or suggestions for other developers?
You have a really easy to use API system that I believe most developers will find very friendly. Your support is also outstanding. Your team even responded back to one of our questions with a specific code sample.
I can't say because even though we don't have all the time in the world, we still plan on building it. Don't want to let the cat out of the bag too soon. :)
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